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“RFID and NFC meet BRAND PROTECTION”
A Convergence of Fields
A techno-economic market report
Vandagraf International
www.vandagraf.com
Due for publication in January 2010, research and analysis relating to the new report is well underway.
The project team consists of 3 highly experienced specialists – James Bevan / Jeremy Plimmer / Brian Weeks - with experience in both brand protection and RFID and most particularly where the two disciplines cross over.
The final report will be very comprehensive, yet easy to navigate as the report will be carefully structured with detailed Table of Contents.
List price is €3,450 Euros
Table of Contents
To place an order please email us at info@ipieurope.com
- Note: Meanwhile we are also requesting your feedback as to which aspects of this topic may be of most interest – This will enable us to further enhance the final report.
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We believe this to be a first - A report focusing exclusively on the dynamics of how and why RFID and Brand Protection are converging
- The primary focus of this research will be the emerging importance of RFID technology as a brand protection tool.
- A secondary focus will be how increasingly brand protection thinking is being applied to protect RFID chips themselves in the face of the growing threat of unauthorised cloning of RFID tags.
The report will provide information & insights on the major technical and market developments taking place; e.g. the suitability/capability and price/performance characteristics of the various RFID devices and how they can best be applied in practice to thwart specific counterfeiting and other types of brand related threats.
Forecasts will be made about the nature and time-scale of likely future developments and their implications including the need for RFID in brand protection to be consumer activated. Case studies will be used to illustrate how this is already being achieved cost-effectively in real applications.
The report will also contain the findings of our market sizing and scaling analysis for RFID technology in brand protection related applications and market opportunities with breakdown by selected end-user market sector together with projected growth rates.
In addition, suppliers will be profiled including their current positioning in the market and business development strategy.
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