Our major new Report on how Radio Frequency Identification (RFID), Near Field Communication (NFC) technologies and Brand Protection are converging is now complete.
Co-authored by IPI (Europe), Vandagraf and Product & Image Security. the Report provides valuable information & insights on an important new growth market.
We show that annual global spending on Brand Protection technologies is $4billion. This is set to double within 5 years, in response to the huge problem of counterfeiting, theft and tampering of bona fide products.
The comprehensive 2 Volume Report uses Case Studies to show where RFID/NFC solutions are already being used in real applications.
Volume I Markets & Business Opportunities: contains a detailed analysis of the markets and business opportunities for RFID/NFC solutions in Brand Protection applications. It also includes an in-depth market sizing and scaling analysis with a breakdown by selected end-user market sector together with projected growth rates.
Volume II Technology:contains a comprehensive analysis of core RFID/NFC technologies; including conventional chip-based RFID, current and next generation chip-less tags and also printed ‘organic’ RFID devices. Forecasts are made about the nature and time-scale of likely future developments and their implications.
If you would like to receive an Overview of Volumes I or II (or both) please email us at info@ipieurope.com
